My role in the project was not limited to just shooting and editing, but also consisted in full preparation
( choosing the concept and mood of the video, as well as selecting music and location).
After researching the general style of the brand and meeting with the designers I selected several references.
Suitable dynamics and mood in a similar monochrome color scheme.
Our clothing has a large number of small, but very important details. Using split- screens is a great opportunity to show it.
A few photos that were used for inspiration.
As locations, I decided to use modern technological buildings of light color (it allowed us to make a video in black and white).